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Independent Business Association of Wisconsin

Representing Wisconsin's Independent Businesses

 Manufacturing | Construction | Legal | Financial | Technology | Education | Healthcare | Entrepreneurs 

IBAW Board of Directors 


Scott Seroka


Scott Seroka, LBBP

Seroka Industrial Branding

200 South Executive Drive 

Brookfield, WI 53005


Scott Seroka is the President of Seroka Industrial Branding, a leading provider of fractional Chief Marketing Officer (CMO) services to small and medium-sized industrial companies. 

As a certified Six Sigma Lean Black Belt Professional, Scott uniquely employs its many elements to create sound marketing strategies for his clients as well as building, rebuilding, and rehabilitating brands and the cultures to support them. 

Throughout his career, Scott has worked with various companies in the manufacturing and mortgage industries. His portfolio includes working with global Fortune 500 organizations as well as smaller, privately held firms.

Residing in Oconomowoc, Wisconsin, Scott enjoys spending time with his wife and daughter and is an avid bicyclist and photographer. In his former life, he performed at The Second City improvisational theater in Chicago and pursued stand-up comedy in both the Chicago and Milwaukee areas.

Tony Palmen


Tony Palmen

Ace Worldwide Moving

6001 S. Ace Industrial Drive
Cudahy, WI 53110

Mr. Palmen is CFO for Ace Worldwide Moving. Previously Tony was with Sikich and Baker Tilley where he provided and specialized in auditing services for clients in the not-for-profit industry. He also assisted financial services clients with auditing and accounting needs. Mr. Palmen has experience with compliance auditing, including the Uniform Guidance, the Provider Agency Audit Guide, and the State Single Audit Guide.

President Elect

Andy Oliver

Oak Hill Business Partners


Andy is currently a business consultant and advisor for Oak Hill Business Partners.  Andy was founder and President of Gear Wash, LLC, a Milwaukee based UL Verified Independent Service Provider (ISP) for the care and maintenance of life safety equipment for first responders, the US armed forces and other high performance work wear.  Gear Wash also developed decontamination products for first responders and offered PPE rental equipment.  He was appointed to serve as a Principal on the NFPA Committee on Structural and Proximity Fire Fighting Protective Clothing and Equipment from in 2010-2015.  Andy was also a Co-Founder, Board Member and President of the Verified Independent Service Provider Association (VISPA) from 2012 to 2019.  Gear Wash was founded in 2002 and acquired by Fire-Dex, LLC in August 2019.”

Andy previously spent 15 years in the financial services market in Chicago with Van Kampen Merritt Investment Advisory and New York City with Fitch Investors and Global Decisions Group/MCM.  Andy was a Co-Founder and Member of the Board of Directors of BondsOnline Group, Inc, from 2000 to 2016.

Scott Hirschfeld


Scott Hirschfeld, President of CTaccess


740 Pilgrim Parkway, Elm Grove, WI 53122

262 789-8210

Scott has served as President of CTaccess, Inc. for the last seven years and has been foundational in establishing and growing the technology consulting business for over twenty-five.  CTaccess provides an expert fully-outsourced IT department to companies with 10 to 150 technology users.  They also provide IT security and compliance services, and business process automation solutions.  They operate in Wisconsin and northern Illinois.

Scott has a BBA in Information Systems from the University of Toledo.  In this role at CTaccess he has worked with professional service firms, manufacturers, municipal government offices, commercial construction firms and a wide variety of other organizations.  He also has experience in software development for municipal government, warehouse control, and banking.  He has extensive experience in compliance, information governance, business process management, and enterprise content management. 

Ann Barry Hanneman

Past President

Ann Barry Hanneman

von Briesen & Roper, s.c.
20975 Swenson Drive, Suite 400
Waukesha, WI 53186


Ann Barry Hanneman is president of IBAW for 2021-2022.

Ann Barry Hanneman is a Shareholder in the Labor and Employment Section of von Briesen. Ann serves as legal counsel to management in labor and employment law matters, including representing employers in federal and state employment litigation and in labor arbitration. Ann has successfully tried federal court jury trials, and regularly represents employers in administrative matters as well as federal and state court proceedings. In addition to litigation, Ann’s practice includes advising on employment discrimination, negotiating separation agreements, handling sexual harassment complaints, drafting employee handbooks, developing policies, drafting non-compete agreements and managing wage and hour matters.

Ann is a frequent author and speaker on employment law matters. She also provides management training for companies on employment discrimination, equal employment opportunity laws including sexual harassment and Family and Medical Leave Act compliance, Fair Labor Standards Act compliance, discipline and discharge, workplace investigations, employee handbooks, hiring, ADA compliance, and updates on current cases and legislation affecting employment law and human resources.

Ann is a member of the Labor and Employment Sections of the American Bar Association and the State Bar of Wisconsin and is a member of the Eastern District of Wisconsin Bar Association. Ann was selected by her peers for inclusion in The Best Lawyers in America© 2021 in the field of Employment Law – Management. In 2016, she was recognized as a “Woman in the Law” by the Wisconsin Law Journal

Ann has served as a past Secretary for the Independent Business Association and has been a Board member since 2008.


Jim Leef

Jim Leef

ITU AbsorbTech

2700 S. 160th Street
Milwaukee WI 53151


Mr. Leef is the President of ITU AbsorbTech,Inc, headquartered in New Berlin WI. Jim is the third generation head of the family run industrial laundry business that serves manufacturing companies throughout the eastern half of the US. ITU AbsorbTech operates processing plants in WI, PA, IN and SC. ITU specializes in services that deliver environmental compliance and waste reduction benefits to its customers.

Jim is a 1974 graduate of Brookfield Central HS and 1978 grad of the Univ of Arizona, with a degree in Finance. He is active in state and national level trade organizations.

John Weber

Hypneumat, Inc.
5900 Franklin Drive
Franklin, WI 53132

Mr. Weber has been actively involved with the IBAW for over 14 years.

John is President and owner of Hypneumat Inc. located in Franklin WI, providing industrial automation products and precision machined components. John has over 25 years of manufacturing experience in the metals industry which involved key Senior and Technical management responsibilities.

John graduated from the Milwaukee School of Engineering, where he earned a Bachelor of Science in Mechanical Engineering. John also earned his MBA from Cardinal Stritch University.

Tom Parks

Tom Parks, AIF®, CRPS® Director of Retirement Plan Services

Annex Wealth Management

12700 W. Bluemound Rd. Suite 200, Elm Grove, WI 53122

262 786-6363

Mr. Parks, AIF® CRPS® is the Director of Retirement Plan Services at Annex Wealth Management headquartered in Elm Grove.  Annex is a privately-held Registered Investment Advisory firm committed to providing conflict-free, unbiased advice to its clients.  Annex also hosts two live radio programs on Saturday mornings at 10:00AM on WTMJ 620AM and at 11:00AM on WISN 1130AM.

Tom is a graduate of Marquette University High School and earned a BA in philosophy & economics at St. Norbert College.  He is involved in a variety of philanthropic endeavors and is actively engaged in civic affairs.

Lisa Mauer

Lisa A. Mauer

Sr. Vice President,

Rickert Industries


Lisa is a past president of IBAW and has been involved in the organization for over 30 years serving in several different capacities. Lisa is the former third generation owner of three companies serving the metalworking industry: Tool Service Corporation, Tool Fabrication Corporation and Fluid Service Corporation. Ms. Mauer's father, Bruno, was a founding member of the IBAW.

Graduating with a BBA from the University of Wisconsin Madison, Lisa currently serves on a number of boards including Reinders Inc., Acuity Insurance, Bank Mutual Corporation, Wisconsin Economic Development Corporation and the Remnant Trust.

Bob Gross photo

Bob Gross

Gross Automation

3680 North 126th Street

Brookfield, WI 53005


Robert J. (Bob) Gross is the Founder, CEO and Visionary of Gross Automation, LLC.  Gross Automation is a global industrial electrical automation and controls value added distributor.  They provide a complete offering of over 75 diverse product lines.  Gross Automation also offers complete design, engineering and assembly in their certified UL 508A panel shop.  The entire organization is operated under the internationally accepted ISO 9001:2015 quality standard.

Bob is active in many organizations.  Currently he is the 2018-2020 president of the Wauwatosa Kiwanis, a service organization focused on helping both kids and young adults in Wauwatosa after having served for many years as the head of the Sponsored Youth and Youth Services committee.  He is also currently a member of the Lions Club of Wauwatosa and has served in the past as their president.  Both the Kiwanis and the Lions sponsor units of the Boy Scouts where Bob has held multiple positions from Committee Chair to Scoutmaster and is currently the Unit Commissioner for both the Troop and the Venturing Crew.

In his spare time, Bob teaches for the NRA as an instructor for pistols, rifles and shotguns and he teaches for the Wisconsin DNR their hunter safety courses.  He is also a CRSO (Chief Range Safety Officer).  Bob also shares ownership of an airplane based over at Timmerman Airport and is an instrument rated pilot.

Al Leidinger

Al Leidinger, President, Mathison Manufacturing

Mathison Manufacturing

W246S3245 Industrial Lane

Waukesha, WI 53189

Al is president of Mathison Manufacturing, Inc. located in Waukesha, WI, a contract manufacturing and assembly company specializing in tight tolerance cosmetic sheet metal products. Additionally, Mathison offers engineering services for their customers. He has over 30 years of experience in a wide variety of industries including metals, plastics and machinery ranging from design and manufacturing engineering to senior operations management positions.

Al has earned a Bachelor of Science degree in Mechanical Engineering Technology from the Milwaukee School of Engineering as well as an MBA from Keller School of Management.

Mike Poludniak 

Merrill Lynch

2600 Brown Lake Drive, Suite A

Burlington, WI 53105


Mike began his finance career in 2001 providing consultative services to the business community in the areas of 401(k) plans and benefit services. He joined Merrill Lynch in 2010 to embark on expanding services and resources for his business and personal clients.

As a core competency Mike advises individuals and families with a focus on retirement planning and investment management. Holding the Chartered Retirement Planning CounselorSM (CRPC®) designation he provides personal clients an in-depth retirement and portfolio analysis including social security claiming strategies, income solutions, long-term care guidance, college savings analysis and planning for special needs children.

Holding the Certified 401k Professional C(k)P® designation he delivers a comprehensive plan governance service model to retirement plans by guiding clients in establishing and maintaining efficient and compliant retirement plans including: providing education, compliance management, investment monitoring and creation of custom plan strategies for executives and business owners. As a Retirement Benefits Consultant he delivers the firms Fiduciary Advisory Services to for-profit and not-for-profit organizations.

Mike's approach to wealth management is disciplined and committed to client satisfaction. He approaches his discipline within each unique client relationship and establishes a process of communication, planning and review that is both personal and professional.

Jay Craig

MSI General

W214 E. Wisconsin Ave.

Nashotah, WI 53058

Jay is a Senior Project Executive for MSI General.  Located in Nashotah, WI.,  MSI General is a privately held, veteran owned Design Build firm established in 1957.  MSI General serves as “Single Source Responsibility” for our clients in visioning and constructing their new facilities.

Jay is responsible for maintaining the smooth operation of building construction projects from design through occupancy. He oversees the business development and project management of design, bidding, approvals and construction. Once contracts have been executed, he manages pre-construction, municipal approvals, construction and post-construction.

Other organizations in which Jay is actively involved include:  ACG Wisconsin, Milwaukee School of Engineering – Executive Motorcycle Club, University of Kansas Alumni Association, Mequon Thiensville Chamber of Commerce, Fox Point Planning Commission and Johnny’s Ambassadors.


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Office: 262-844-0333
Email: IBAWOffice@Gmail.com

960 Timber Pass, Brookfield, WI 53045

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