Knowledge and Insights Powering Independent Business

Only sales people understand what other sales people are going through...


Only sales people know what it's like to be in sales and that's why we started the Sales Roundtable. Because there's things you can't talk to your boss about or your significant other. 

Being in Sales can be one of the most rewarding professions out there. Nothing happens until a sale takes place. 

But it can also be a lonely job. Nobody understands sales like other sales people. That's where the Sales Roundtable comes in.

IBAW's Sales Roundtable is a monthly discussion of Sales, Marketing, Branding and other topics associated with moving the sales process forward. It's a peer to peer, confidential environment built to give you guidance, direction, and inspiration to keep you - and your business - moving forward.

Who should attend:

- Individuals new to sales

- Seasoned veterans looking for new ideas or improved tactics

- CEOs, CMOs, Sales Directors who want to help their sales team

- Marketing Professionals looking to increase sales and help soften the targets for their sales team

Topics we've covered:

- How to get past the gatekeeper

- Value points...and how to communicate them

- Cold calling strategy & tactics

- Social media tactics to increase sales

- Should we try to reopen dormant accounts?

- Exceptional customer service tactics

- Better communication between sales & production

- What to do when prospects go dark

- Critical questions for effective presentations or one on ones

The Sales Roundtable is only open to IBAW members but is a free benefit and is easily

worth the price of your membership itself. Join the IBAW by clicking here.

Join us at our next meeting!

What our members say...

"I wanted to send a quick note and say the IBAW sales roundtable I attended this past week was terrific.  The insight Wayne Breitbarth passed along regarding his knowledge of how to utilize LinkedIn opened my mind to the possibilities of how I can help grow my business.  I simply wanted to say these events in general are invaluable for anyone looking to maximize their potential regardless of the field they work in."

"Being a newer member to the IBAW family is something I am very excited to be a part of and would encourage anyone looking to grow their business to seriously consider checking IBAW out.  Thanks again for setting up and looking forward to many more events down the road."

- Matt Medvecz, The Boerke Company

"The ninety minutes we spend together is very valuable. It is a confidential environment where fellow business professionals discuss ideas and insights into effective sales and business-building techniques. I would encourage anyone who is in sales to participate in this program."

- Scott Seroka, Seroka Branding

A look into IBAW's Sales Roundtable...

Some photos of our recent workshop 'When Things Go Bad - How to Apologize in Business'.

Typical of our Sales Roundtable, this workshop featured David Wallace discussing how to recover from a business catastrophe which may jeopardize the business relationship with your client. 

The Sales Roundtable is a free event open only to IBAW members.

This valuable monthly workshop deals in a wide variety of topics for your sales and marketing team and is easily worth the price of IBAW membership on its own.

Not an IBAW member? Click here.


Sales can be a rough job. Sometimes you need that little bit of inspiration to keep you going through the rough spots or celebrate the victories. Check our our top picks of sales related music we put together... 

Bright Future in Sales - Fountains of Wayne

Ac-Cent-Tchu-Ate-the Positive - Johnny Mercer

Taint What You Do - Julie London

Days Like This - Van Morrison

Don't Call Us, We'll Call You - Sugar Loaf

The Waiting - Tom Petty

Call Me - Blondie

A Bridge Too Far - Movie Theme

Razzle Dazzle - Chicago Soundtrack

Working Man's PhD - Aaron Tippin

Dig In - Lenny Kravitz

I Won't Back Down - Tom Petty

If The House Is A Rockin' - Stevie Ray Vaughn

Knock On Wood - Dooley Wilson

Keep On The Sunny Side - The Whites

It's A Long Way To The Top (If You Want To Rock n Roll) - AC DC

Independent Business Association of Wisconsin • 960 Timber Pass, Brookfield, WI 53045
Ph: 262-844-0333 •  Email:
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