Success Is Brewing: The Robotic Delivery of Octane Coffee
Friday, January 26th, 2026 | Time: 7:00 am - 9:00 am
Location: The Wisconsin Club, 900 W. Wisconsin Ave. Milwaukee
Success Is Brewing: The Robotic Delivery of Octane Coffee
Join the IBAW for an inspiring morning as we kick off the new year with Adrian Deasy, Founder & CEO of Octane Coffee, sharing his entrepreneurial journey in revolutionizing the drive-thru coffee experience.In a market dominated by giants like Starbucks, Adrian saw an opportunity to disrupt the status quo: eliminate long lines, skyrocketing labor costs, and inconsistent service by building the world's fastest fully automated drive-thru coffee system.
What started as a casual observation of endless Starbucks queues in 2018 has evolved into a high-tech reality—robotic arms precisely crafting premium drinks from local roasters like Stone Creek Coffee, delivered in under 30 seconds via app-ordered, GPS-timed precision.Adrian will dive into the logistical challenges of pioneering robotic automation in food service: navigating archaic regulations, engineering reliable redundancy for 24/7 operation, scaling manufacturing in Wisconsin, and overcoming technical hurdles like remote monitoring and "what-if" scenario programming. He'll candidly discuss overcoming adversity—from years of development delays and regulatory battles to proving skeptics wrong in a labor-intensive industry.Hear how Octane Coffee is challenging established players by offering superior speed, consistency, and value (10-20% cheaper than competitors, no tipping), all while partnering with local brands and positioning for franchising and massive expansion. This is a story of perseverance, innovation, and bold disruption in one of America's most beloved daily rituals.
Don't miss this caffeinated dose of entrepreneurial inspiration—network with fellow business leaders over breakfast and gain insights into the future of automated retail.Registration required.
MEETING AGENDA:
7:00 am - 7:30 am - Check in, coffee, networking
7:30 am - Plated breakfast, continued networking at the table
8:00 am - 8:45 Main Program
8:45 am - 9:00 am - Audience Q & A
9:00 am - Program ends followed by networking
PLATED BREAKFAST INCLUDED!